From 100,000 Yuan to 1 Yuan per Song: How AIGC Is Slashing Costs in the Creative Industry

当一首原创歌曲从10万降到1元，AI短剧从100万压到10万——AIGC拆掉的不仅是成本天花板，更是创作权力的门槛。但真正的赢家不是最会用AI的人，而是最懂挑本子的人。成本革命已来，年轻人还躺得住吗？

The price of an original song has fallen from 100,000 yuan to just 1 yuan, and the cost of producing AI-generated short dramas has dropped from 1 million yuan to 100,000 yuan. AIGC is not only drastically reducing production costs but also lowering the barriers to creative work. The real winners are not necessarily those who use AI most effectively; they are the ones who know how to choose the right content. The cost revolution has arrived, and young people can no longer afford to stay idle.

昆仑万维董事长兼CEO 方汉

Chairman and Chief Executive Officer of Kunlun Tech Co., Ltd.

The biggest impact of AIGC,

我觉得AIGC给我们带来

in my view,

最大的一个感受就是说

is that

我们把AI带来的这个

it turns AI-driven cost reductions

成本降低变成一个

into something tangible.

特别可以量化的事

In the past,

原来我们公司做游戏的时候

producing a single song for our games

我们去采购一首歌的成本

cost around 100,000 yuan.

大概是10万块钱左右

This included hiring a composer and lyricist,

因为要找人作曲作词

booking a recording studio,

然后再找录音室

arranging performances and vocals,

去演奏 演唱

and finally mixing the track.

然后最后再混音

Even then,

这已经是最便宜的

that was already the lowest possible cost for a song.

一首歌了

Today,

那么今天

with our in-house music AI model,

我们自己家的音乐大模型

Mureka V8,

Mureka V8的制作一首歌

producing a song for external clients

那对外的售价

costs about 1 yuan,

大概也就是1元钱左右

and the actual production cost is even lower.

那成本其实是更低的

This dramatic drop in cost

那这样的结果导致什么呢

has significantly

导致了就是说

lowered the barriers

所有人创作内容的门槛

for content creation.

跟成本都极大地降低

For example,

以大家的短剧为例

producing a live-action short drama

可能真人短剧

might cost around 1 million yuan(RMB),

一部100万左右

while an AI-generated short drama

那么AI短剧大家都知道

costs roughly 100,000 yuan,

现在的抽卡成本

including labor  

加上人工成本

and card-drawing expenses.

也就10万左右

That is a tenfold reduction.

也就是十倍地降低

By next year, 100,000 yuan

而且我们认为这10万块钱

could drop to 10,000,

到明年可能就变成1万块钱

and the year after, to just 1,000 yuan.

后年可能会变成1,000块钱

These are real, tangible changes.

这是一个很切实的一个结果

As a result,

大家会看到

the number of AI short drama productions

AI短剧的队伍数目

is expected to surge,

会急剧地扩大

while live-action productions  

而真人短剧的开拍

may decline.

数目会下降

Some worry that

所以大家都有人在惊呼说

actors could lose work,

演员要失业

but the key is not how much AI you use.

最重要的不是说用多少AI

What matters is whether you can make smart creative choices,

而是说你能不能够判断它

deciding what to produce

该做什么

rather than just how to produce it.

而不是怎么做

The scripts you choose to produce

挑什么本子

is the key factor

是决定这个AI短剧

that determines whether an AI-generated short drama can become a hit.

能不能爆的根

Even the final step, when you select content or "draw cards" from your pool,

以及最后你抽卡的时候

and check its quality,

验收

ultimately decides whether your work can gain widespread attention.

也决定了你能不能出圈

AI has leveled

AI把所有人

the playing field for everyone.

拉回到同一起跑线

Young people say they are "lying flat"

我经常说年轻人躺平

because

那是没有办法

they feel there is no room to grow.

因为你没有上升空间了

Now,

现在

I tell our young employees

我对我们公司的年轻人说

that lying flat

我觉得现在躺平

is a wasted opportunity.

是一个非常傻的事情

Why?

为什么

Because that ceiling is gone.

因为天花板已经被打破

The current era

这个时代对于所有人来说

offers massive potential,

都是一个巨大的风口

and

那么我们看

whether you can ride this wave

能不能成为风口上

and reap the rewards

赚到红利的人

depends entirely on your own effort.

这就看大家自己的努力了