Foreign Enterprises in Hainan | Estée Lauder: Expanding in the Duty-Free Market and Building an Asia-Pacific Supply Chain Hub

雅诗兰黛在海口综合保税区设立旅游零售中国区总部与亚太物流中心，深度布局海南免税消费市场。企业依托海南自贸港鼓励类产业政策，享受15%企业所得税优惠，跨境零售与物流业务还可享受原辅料进口零关税政策。海南离岛免税政策带来的庞大高端消费流量，是企业落地布局的核心吸引力。自贸港便捷的跨境资金结算与开放的营商环境，也为企业打造亚太供应链枢纽提供了有力支撑。

Estée Lauder has set up its China travel retail headquarters and Asia-Pacific logistics center in Haikou Integrated Free Trade Zone, deepening its presence in Hainan’s duty-free consumption market. Supported by preferential policies for encouraged industries in Hainan Free Trade Port, the company enjoys a reduced corporate income tax rate of 15%. Its cross-border retail and logistics businesses also enjoy the “zero-tariff” policy for raw and auxiliary materials in the Hainan Free Trade Port. The substantial high-end consumer traffic driven by Hainan’s offshore duty-free shopping policy is a key factor attracting investment. Coupled with streamlined cross-border capital settlement and an open business environment, these advantages underpin Estée Lauder’s development of an Asia-Pacific supply chain hub.

Editor: Pegge Peng & Chen Xin (Internship)